This article will consider how the diminution of traditional
intermediaries is changing the role of publishing in social life, by analysing
journalism in particular, and examine its positive and negative impacts as well
as take into consideration the future of publishing.
The fourth estate refers to the eighteenth-century claim
that the press was entitled to its own independent standing in the political
system, as the “Fourth Estate” (Schultz 1998, p. 15). This term was coined by
Edmund Burke during a parliamentary debate in 1787, who used it in reference to
the three estates in Parliament: The Lords Spiritual, the Lords Temporal and
the Commons (Wikipedia 2014a). Modern news media and those engaged in its
production continue to embrace this role, however in recent times this has been
challenged (Schultz 1998, p. 15). Schultz (1998) claimed that the Fourth estate
role has passed from news media as an institution to journalists, editors and
producers. I would argue that at present, this has gone even further, not just passed to journalists, editors and producers and professionals in the media industry but to ordinary people due to the proliferation of distribution via the internet and in particular social media. This is what Alan Rusbridger meant by “the splintering of the fourth estate” (The Guardian 2010).
Photo: Peter Denton
This has changed the role of publishing in social life. In
my opinion this has brought about numerous positives. Many events have
transpired as a result of this shift in the power of distribution. A perfect
example would be the impacts of citizen journalism, which is defined "as
an alternative and activist form of newsgathering and reporting that functions
outside mainstream media institutions, often as a repose to shortcoming in the
professional journalistic field and is driven by different objectives and
ideals and relies on alternative sources of legitimacy than traditional or
mainstream journalism” (Wikipedia 2014b). In short, it is based on public
citizens playing an active role in aggregating and distributing news and
information. An example of this would be Wikileaks, which is an international,
online, non-profit, journalistic organisation which publishes secret information,
news leaks, and classified media from anonymous sources (Wikipedia 2014c). It
was through this that events like the Arab Spring was made possible. After the
leaking of diplomatic cables that gave evidence of the brutality of the regime
in Egypt via Wikileaks, protesters capitalized on the internet and spread this
knowledge by using media such as Facebook and Twitter (Mabon 2013, p.1852). The
combined effect of Wikileaks and the use of social media to spread eye witness
accounts helped protestors to bypass the traditional media institutions and spread
the information throughout the world, which increased pressure on the regime
and countered the propaganda of the pro-regime media (Mabon 2013, p.1852).
Photo: Mosa'ab Elshamy
More recently, there was a story in the media about how two
rival drug cartels in Tamaulipas have final say over what gets printed or broadcast
in the local media. This resulted in the people of the state turning to social
media to share information about organized crime and its infiltration of the
government. This was made possible through a Facebook group - Valor por
Tamaulipas (which means Courage for Tamaulipas), the most popular citizen news
hub in the state. Dr Fuentes Rubio was an administrator for the page and her
Twitter account was also used to share information about possible shootouts
within the heavy gang and drug cartel community (DailyMail 2014). This is
another fine example of citizen journalism making an impact by bypassing the
traditional gatekeepers, who at times may be corrupt or biased. Unfortunately,
Dr Rubio was killed by the cartel but we can say without hesitation that she
made an impact by spreading awareness not only in her city but worldwide. This
would not have been possible had the power of traditional intermediaries, in
this case the biased local media, not been diminished by our ability to
communicate with each other without going through them.
It is interesting to note that the impacts even extend to
journalists themselves, who are supposedly part of the ‘fourth estate’. According
to Rusbridger many of the best reporters are now using Twitter as an aid to
finding information. This may be simple requests for knowledge that other
people already know, have to hand, or can easily find. “The so-called wisdom of
crowds comes into play: the ‘they know more than we do’ theory”. It could also be
journalists using Twitter to find witnesses to specific events (The Guardian
2010). Journalists themselves are relying on the opinions of citizens through social media. This is
a perfect example of the splintering of the fourth estate and how publishing is
changing. I will not disagree with the fact that this is truly transformative
and has many positives, but I do have some issues to raise with what is
happening.
Rusbridger gave an example of how it’s a fantastic form of
distribution and marketing. He said, “I only have 18,500 followers. But if I
get retweeted by one of our columnists, Charlie Brooker, I reach a further
200,000. If Guardian Technology picks it up it goes to an audience of 1.6
million. If Stephen Fry notices it, it's global.” (The Guardian 2010). This is
all well and good, but what dictates the power of one’s distribution? Why does
it get global when Stephen Fry notices it and not when Charlie Brooker retweets
it? It may bypass traditional gatekeepers, but in my opinion this comes with
its own pitfalls. It seems to put power in the hands of celebrities, or ‘experts’
in a particular area. They can aggregate, curate and disseminate news of their
choosing. It may not mean that we have to listen to them but it is without a
doubt that their opinions will be distributed to a much wider audience. Is that
better than having the press as an institution, especially if many people
affiliate with the person? Can we allow the opinion of one person to dictate
how we feel? What happens if someone pays Julian Assange (the founder of
Wikileaks) a billion dollars to leak fake news?
A perfect example is how Brazilian football player Neymar recently
posted a video to his Facebook page declaring his support for Presidential
candidate AƩcio Neves in the recent Brazilian election. He has 48,824,028 likes
on Facebook which means this post reached that amount of people (Facebook 2014).
That is an astonishing amount of people. While I may not listen to a footballer’s
political opinion, what about those who are poorly educated and idolise him? What
about those who affiliate with him as a person? It is safe to say that football
is a huge sport in Brazil and he is a hero to many. He may feel justified in
his opinion, but this opinion may not be based on a balanced argument nor
result in an outcome that is beneficial for all, perhaps just for him. I’m not
saying he is doing this but I am pointing out that this is possible. This is
one of the reasons why I feel bypassing traditional gatekeepers brings about
its own problems.
Photo: Ry
According to Dr Vincent O’Donnell, a media commentator from
the Royal Melbourne Institute of Technology, the page “has the presentation of
a legitimate news site, but was presenting gossip, not news.”
"It's a bit like sitting in a town square on market day
and all the old gossips are there competing to tell stories - a lot of the new
media are like that."
He goes on to say that the danger of such social media pages
is that there is no way for the reader to cross-check for unsubstantiated
information and that too many of these sites put too high a value on being
first with a story rather than being correct with the story (ABC 2014). This example
shows how citizen journalism may not have the credibility of traditional media,
which is another issue brought about by the “splintering of the fourth estate”.
But this raises a more important question, does this not
mean that in order for a journalist or news article to be taken seriously, it
has to pass through the traditional gatekeepers? If that is the case, then maybe we cannot say
that it has truly been transformative since news still has to pass through
traditional intermediaries to be taken seriously. However, I feel that citizen
journalism at least brings some issues to light that the traditional media
might miss, but perhaps the responsibility of spreading this news to a wider
audience and providing credibility still lies with the traditional gatekeepers.
Going back to the story of Dr Rubio and the Mexican cartel, if it was not
reported by major news agencies, I doubt any of us would have heard of it. However,
this is where my argument about the issue of credibility reaches its limit. To
take it further it would require substantial data, how much more credible do we
find traditional intermediaries compared to new forms of media - and does a
story have to pass through a traditional intermediary to gain traction and
credibility? A news story may stem from a citizen journalist, but will the mass
public hear about it or believe it without it being disseminated by the
traditional media?
Another issue I have to raise is that the potential problems
do not stop with just celebrities or ‘experts’, the internet and social media
allows political parties to directly inform citizens, bypassing the fourth estate
(Weaver et al., 2007, cited in Vergeer
2012, p.10). It is easier for
politicians to influence citizens without the press critiquing and mediating on
behalf of the public.
Looking towards the future, there is also the concern about
maintaining net neutrality. Net neutrality assures equal access for users and
service providers by imposing rules on those who own the infrastructure,
preventing them from discriminating in throttling back the bit rates of
services flowing through their network (Gargano 2011, p.74). Net neutrality is needed in order for “the splintering
of the fourth estate” to bring about positives such as citizen journalism. We
have to maintain net neutrality or there will no longer be an equal voice and being
able to bypass traditional intermediaries might actually bring about more negatives
than positives as certain people or organisations might have a monopoly on disseminating
information, but this time there will be nobody to mediate what is said due to
the bypassing of these intermediaries. There has been extensive debate about
whether net neutrality should be required by law, particularly in the United
States. If these internet service providers win the battle against net
neutrality, then certain companies and people will have a monopoly over the web,
and this is indeed scary. Would citizen journalists and the general public be
able to voice their concerns if the internet is controlled by a handful of
people? Advocates warn that by charging every Web site, from the smallest
blogger to Google, network owners may be able to block competitor Web sites and
services, as well as refuse access to those unable to pay (Wikipedia 2014d). What
happens if companies, famous bloggers, celebrities, politicians and the like
have unequal access to the web and stifle the opinions of others? Will only a
handful of people be dictating our opinion and sentiment?
Photo: Bryan Moore
It is evident that while “the splintering of the fourth
estate” and the new-found ability of regular people to aggregate and distribute
information has been transformative and has brought above many positives, there
are many questions and issued to be considered such as those I have raised in
this article.
REFERENCES
ABC 2014, The rise and
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<http://www.abc.net.au/local/stories/2014/05/14/4004510.htm>.
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